What Matters Most: Moving Images

I've recently been put on to a very exciting new Director & Cinematographer team going under the name What Matters Most. Kahlil Joseph (Director) and Matthew J. Lloyd (Cinematographer) have crafted two of the most beautiful new music videos I have seen in years. Not since Michel Gondry, Chris Cunningham, and the like ruled the world a few years back has watching music videos been this exciting (or maybe I just don't remember).

The first is the new video for Shafiq Husayn of Sa-Ra entitled "Cheeba," featuring Bilal and this video left me longing for the rest of the story. 5 Minutes isn't enough!

Shafiq feat. Bilal - Cheeba (Extended Web Version) from WHAT MATTERS MOST on Vimeo.

Their second video is the new Aloe Blacc single entitled "I Need A Dollar," which has been picked up to be used as the theme music for the opening credits of HBO's new show "How To Make It In America." Not only does the video excite me, but hearing Aloe's progression over the years makes me wonder how nice the future will sound. Soul music has returned!

Aloe Blacc - I Need A Dollar (Full Version) from WHAT MATTERS MOST on Vimeo.